We Buy Great Businesses
Ayama partners with owners who care about their company's next chapter - ensuring continuity, stability, and responsible stewardship.Through hands-on, long-term ownership, we seek to grow great British businesses sustainably.
Ethos
We invest our own capital alongside that of our investors. Together, as Ayama, we are united by a set of guiding principles:
1
Take a long-term perspective on our investment.
2
Approach every transaction with confidentiality, integrity and transparency.
3
Acquire outstanding businesses that align with our investment focus and drive sustainable growth.
Ayama Capital is led by Chintan Khamar, who brings over a decade of senior professional experience across industries, including mining, oil and gas, engineering and construction, chemicals, and technology. He built his career at some of the world's leading investment banks and multinational companies.Coming from a family with a long history of entrepreneurship and deep experience in leading and managing complex operations across geographies and industries, Chintan founded Ayama to acquire and operate an established business.Ayama is backed by experienced investors, industry executives, and advisors who align well with its ethos. Our mission is to find and acquire great British businesses, ensuring their long-term success and growth.
About

Investment Focus
We are sector-agnostic and focused on what we believe are important business characteristics for enduringly profitable companies with a strong market position.
Straightforward Business Model
Durable Competitive Advantage
Engaged & Committed Management Team
History of Stable Profits
Healthy Pre-tax Earnings (EBITDA)
£750k - £2 million
in EBITDA
Diverse Customer & Supplier Base
Our Process is Different
We aim to achieve a win-win transaction through a collaborative approach to deal negotiation and complete transparency throughout the process.Selling a business can be unnecessarily complex; we pride ourselves on the simplicity of our approach.
Initial Conversation
An introductory call to learn more about the business and for entrepreneurs to learn more about usExploration
We sign a confidentiality agreement to facilitate a collaborative discussion to understand joint objectives, review high-level financial and operational information and discuss preliminary terms (e.g. price, deal structure, transition period)Sign Heads of Terms
Also known as a Letter of Intent, this is a formal offer outlining key termsDue Diligence
Exchange more detailed information on the business. This stage includes legal and accounting due diligenceClosing
Sign paperwork and transfer fundsOnward Growth
Ensure a smooth transition into future successWe Are Not a Private Equity Fund
We don't have an investment committee, so we can act fast and decisively. It also affords us multiple advantages:
Ayama | Private Equity |
---|---|
✔️ Primary responsibility: Develop and grow one UK business | ❌ Primary responsibility: Maximise risk-adjusted returns from a portfolio of multinational businesses |
✔️ Fully committed, 100% of our effort on managing the acquired business | ❌ Part of a portfolio of many businesses |
✔️ Accelerated due diligence | ❌ 3-9 month due diligence |
✔️ Complete flexibility on deal terms (e.g. payment terms, transition period, desired owner role post-sale) | ❌ Rigid and complicated deal terms |
✔️ Long-term ownership mindset | ❌ Exit focused - buy, strip, flip |
✔️ Brand preservation | ❌ Brand destruction |